As an avid reader of Gordo Byrn’s blog this line from one of his past posts came to me today while I was finishing up some errands… “No matter what the day holds, I start with a win.” [LINK] A morning win for me might be: Working out Reading or listening to a podcast Having […]
Read moreWho is Michael Ovitz?
Who is Michael Ovitz? Great question! (Also, the title of his memoir.) He’s one of the cofounders of CAA, the most powerful agency in Hollywood and responsible for countless films and TV shows you know and love. But so what? So what is not really the WHAT but the HOW. How did he do it? […]
Read moreProfessional anxiety
Don’t we all experience anxiety in our lives? Here is what I’ve come to know as anxiety : Being afraid of a future scenario or outcome that hasn’t happened yet. Mike Ovitz writes in his memoir Who Is Michael Ovitz?, “Yet there wasn’t a day when I didn’t walk in the door and get hit […]
Read more50%
Philadelphia retailer John Wanamaker is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. I heard Stephen Colbert describe it as “picking your chickens” when they’re developing concepts for his show. I’ve learned that 50% of the thoughts and ideas generated at the very […]
Read moreThe Value of Values
Let’s talk about Values. More and more we’re seeing the power that values have in business, of values actually mattering and having impact on a company’s employees, performance and eventual revenue. We’ve all seen the impact of Nike’s Kaepernick ad. So 1st off: Values! As an employer do you have them? I mean like any, […]
Read morePriorities
Priorities. We all have them. As an individual, are they for you? For your family? For your friends? Or for your followers? As a boss, are they for your employees? Or for your customers? Or for you and only you? As a human, are they for your community? Your country? Or humanity? Priorities come in […]
Read moreUmbrellas are cheap
When it rains it pours. I heard that at a previous agency I worked at. It was regarding multiple employees resigning. On the same day. From the company. Not good. But it’s important to remember that umbrellas are cheap. Super cheap. And they’ve never been cheaper! So when it’s raining, when it’s pouring, you can […]
Read moreWants
Something to consider when thinking about target audience : Not everyone wants what everyone wants.
Read moreThe Long Game
It was the final week of the Tour de France and no shortage of drama or excitement. Even with protests and tear gas, full contact fans, and the politics of team leadership, what interested me most were the details of Nairo Quintana’s stage 17 win: “With yellow almost certainly out of reach, Quintana shifted his […]
Read moreBut why?
For months now (years!?) I’ve been listening to Seth Godin talk about starting a blog as a way to share thoughts around one’s point-of-view, and how we can use our ideas to help others. I’ve shared the same advise with others, while not actually doing it myself. I started Creative 2 Creative to fill a […]
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