Which leads to this story from Digiday on raising rates of compensation: ““There is a talent crisis in our industry,” said Short. “People are burned out, tired of zero loyalty from agencies, especially from agencies that are owned by parent holding companies and tired of working for assholes. People are leaving the industry. Agencies are in a bind. We’re having to pay the high rates to get the talent we need.”
“With all the options freelancers now have, coupled with the fact that the industry is suffering from an overall lack of talent, freelancers are finding that they can charge what they want for the skills agencies so desperately need.
“Freelance creative directors now command a day rate of $1,500 to $3,000, a rate that wouldn’t have risen beyond $2,000 until a few years ago. Rates for creative freelance roles overall are seeing an increase of 30 to 50 percent since 2016, said Short.”
Some additional insights and tactics on how and when to negotiate: https://blog.blackswanltd.com/the-edge